Archive for the ‘Writing’ Category

Always on the Lookout for New Authors

I possess a voracious appetite for suspense thrillers and similar books. I’ve read all the big names and still seek out more books to keep me up at night wondering what will happen in the next chapter. Thanks to the Internet it is quite easy to find plenty of great authors toiling away in the [...]

The Personal Approach: Selling to Specific Markets

Most of the younger “professional” Internet marketers tend to shun the personal, second-person-addressed sales letter tactic because they are worried about its common association with scams and faulty products. This is a premature generalisation, however, as there are in fact a good number of reliable products sold with similarly-styled copies and tactics. And it is [...]